Craig van der Velden
Craig leads Anglepoint’s EMEA and APAC operations, as well as the company’s SAM Service Delivery team — which includes Anglepoint’s tier-1 client management, SAM maturity, program design, audit defence, tier-2 licensing, and software development teams.
Craig loves working strategically with clients to build successful and sustainable SAM and ITAM programs, focusing on the right balance of people, processes, and technology. Throughout his 17-year career, Craig has demonstrated an innate ability to communicate the technicalities of software asset management to stakeholders in simple, plain language — ensuring the right level of executive support is maintained to reach his client’s SAM and ITAM program goals.
Prior to joining Anglepoint, Craig served as Client Delivery Manager at CSC (DXC), where he was accountable for the IT operations for one of Australia’s leading financial institutions and some of the world’s largest mining companies. Craig also designed and led Fujitsu’s SAM practice for Australia and New Zealand.
Craig is based in London, England and holds various professional certifications with several tier-1 publishers, as well as ITIL, SAM, and project management certifications.
“My Top 10 Marketing Data Visualizations,” Anglepoint, August 2020
“Outsourcing & The Marketer’s Ballad,” Anglepoint, July 2020
“How’s Your Marketing Data? Dead, Living, or Zombie?,” Anglepoint, July 2020
“What Data Driven Marketing Really Means,” Anglepoint, July 2020
“Closing the Gender Gap,” Anglepoint, March 2020
“My Top 10 Book List,” Anglepoint, February 2016