Navigating Complexity: Lessons from Optimizing a Global Software Asset Management Strategy

Effectively managing Software Asset Management (SAM) can be challenging, especially during corporate change. Erick Hacking, IT Asset Manager at International (formerly Navistar International), shared key lessons learned during his SAM journey.
From Spreadsheets to Software Asset Management Mastery
Erick’s software asset management journey began with manual processes and limited visibility into software usage. Initially, his team relied on spreadsheets updated monthly to track compliance for 25 applications. This method was time-consuming and prone to errors, leaving the company vulnerable to compliance risks.
By adopting the right software asset management tools, Erick’s team was able to move from reactive problem-solving to proactive management, saving time and reducing operational inefficiencies. The transition to Flexera marked a significant turning point, providing real-time data, automation, and improved compliance tracking. While Flexera provided the automation and visibility needed to transform International’s SAM practices, Anglepoint’s expertise ensured the platform was configured and optimized effectively, particularly during complex audits and licensing scenarios.
“We switched from a spreadsheet that had 25 applications updated monthly to Flexera, which gave us real-time visibility and control. It was a game-changer.”
Adapting to Corporate Acquisitions and Mergers
When International became part of Volkswagen, International’s software asset management team faced the daunting task of aligning their processes with the parent company’s policies and systems. One of the initial challenges was identifying key decision-makers within Volkswagen and understanding the procurement guidelines that now applied. Regular communication channels, including joining Volkswagen’s SAM governance board, were established to bridge this gap.
This collaboration helped clarify expectations and streamlined operations. Erick’s experience highlights how clear communication and flexibility are essential during mergers and acquisitions, helping to maintain an effective global software asset management strategy while adjusting to new company structures.
Best Practices for SAM Managers
Building a strong SAM practice requires a multifaceted approach. For Erick, fostering a software asset management culture was critical. He emphasized the importance of ongoing training to ensure employees understood software licensing requirements and adhered to procurement policies. By educating stakeholders, his team minimized unauthorized software purchases and reduced the risk of non-compliance.
“Fostering a SAM culture means everyone understands that even ‘free’ tools often require a license. It’s a constant battle, but it’s worth it.”
Equally important was leveraging technology effectively. SAM Tools like Flexera provided visibility into software assets, while ServiceNow’s CMDB tracked hardware inventory. Integration between these platforms was key to creating a comprehensive view of IT assets, allowing for better management and decision-making in their global software asset management strategy.
Erick also highlighted the value of partnering with external experts. Anglepoint advisors with software vendor-specific expertise provided critical insights that helped the company navigate complex licensing agreements and audits.
However, Erick cautioned against over-reliance on internal expertise or disconnected tools. Internal teams may lack the depth of knowledge required for complex software publisher agreements, and poorly integrated systems can create blind spots, leading to inefficiencies and compliance risks. By addressing these pitfalls, his team was able to build a robust and scalable software asset management practice.
Key Insights for Executives and CIOs
For decision-makers, the strategic outcomes and ROI of software asset management initiatives are paramount. Effective software license optimization can lead to significant cost savings by identifying unused or underused assets and reallocating them effectively. By maintaining compliance, companies can also avoid penalties and reduce overspending during vendor negotiations.
Software asset management also plays a vital role in risk mitigation. A well-documented and accessible entitlement database ensures that operations are not disrupted during software audits or compliance checks. Furthermore, aligning SAM practices with broader corporate goals enables scalability and efficiency, particularly during periods of growth or organizational change.
Executives should view software asset management as more than a compliance function; software asset management is a strategic enabler that streamlines vendor relationships, improves procurement efficiency, and future-proofs the organization against evolving licensing challenges. Beyond these operational benefits, it also drives significant cost savings and supports operational resilience. By aligning IT strategy with overall business objectives, software asset management ensures the organization remains agile and competitive in a rapidly changing market.
Final Thoughts
Whether you’re a SAM manager or an executive overseeing the budget, the lessons from Erick’s journey are clear. Investing in the right tools, fostering a culture of compliance, and leveraging Anglepoint’s expert insights can drive significant results. Adaptability, collaboration, and strategic thinking are essential to achieving success in software asset management.
By aligning SAM practices with organizational goals and embracing external expertise, businesses can confidently navigate even their most complex IT asset management challenges successfully.
Hear more of Erick’s story in his live presentation at SAMS USA
Interested in contributing your voice to the ITAM industry? Contact Anglepoint’s Voice of Industry specialist, Kirsten Keith, at Kirsten.keith@anglepoint.com